This document contains information on the technologies that allow this Website to achieve the purposes described below. These technologies allow the Owner to collect and save information (for example through the use of Cookies) or to use resources (for example by running a script) on the User’s device when the latter interacts with this Website.
For simplicity, in this document these technologies are briefly defined as “Tracking Tools”, unless there is reason to differentiate.
For example, although Cookies can be used in both web and mobile browsers, it would be inappropriate to speak of Cookies in the context of applications for mobile devices, since these are Trackers that require the presence of a browser. For this reason, within this document the term Cookie is used only to specifically indicate that particular type of Tracker.
Some of the purposes for which Tracking Tools are used could also, depending on the applicable law, require the User’s consent. If consent is given, it can be freely revoked at any time by following the instructions contained in this document.
This Website uses Trackers managed directly by the Owner (commonly called “first-party” Trackers) and Trackers that enable services provided by third parties (commonly called “third-party” Trackers). Unless otherwise specified herein, such third parties have access to their respective Trackers.
Duration and expiry of Cookies and other similar Tracking Tools may vary depending on what is set by the Owner or by each third party provider. Some of them expire at the end of the User’s browsing session.
In addition to what is specified in the description of each of the categories below, Users can obtain more detailed and updated information on the duration, as well as any other relevant information – such as the presence of other Trackers – in the privacy policies of the respective third-party providers (via the links made available) or by contacting the Data Controller.
Activities strictly necessary to ensure the functioning of this Website and the provision of the Service
This Website uses Cookies commonly called “technicians” or other similar Tracking Tools to carry out activities strictly necessary to ensure the functioning or provision of the Service.
Other activities involving the use of Trackers
Simple interactions and functionality
This Website uses Tracking Tools to allow simple interactions and activate features that allow Users to access certain resources of the Service and simplify communication with the Owner.
Contact the user
Mailing list or newsletter (this Website)
By registering with the mailing list or newsletter, the User’s email address is automatically added to a list of contacts to which email messages containing information, including commercial and promotional information, relating to this Website may be sent. User’s email address could also be added to this list as a result of registering on this Website or after making a purchase.
Personal Data processed: ZIP code, city, surname, Cookie, date of birth, Usage data, email, address, country, name, telephone number, profession, province, company name, gender, website and state.
Measurement
This Website uses Tracking Tools to measure traffic and analyze User behavior with the aim of improving the Service.
Management of data collection and online surveys
This type of service allows this Website to manage the creation, implementation, administration, distribution and analysis of online forms and surveys in order to collect, save and reuse the Data of the responding Users.
The Personal Data collected depends on the information requested and provided by the Users in the corresponding online form.
These services can be integrated with a wide range of third-party services to allow the Owner to perform subsequent actions with the Data processed – for example, contact management, sending messages, statistics, advertising and payment processing.
Facebook Lead Ads
Ads for lead acquisition by Facebook is an advertising and data collection service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on how the Data Controller manages the processing of data, which allows advertising to be shown to Users in the form of forms already pre-populated with Personal Data from their Facebook profiles, such as names and email addresses. Depending on the type of advertisement, Users may be asked to provide additional information. Submitting the form involves the collection and processing of these Data by the Data Controller in accordance with this privacy policy and only for the specific purpose indicated in the form and/or within this privacy policy, where provided. The User can exercise his rights at any time, including the right to withdraw consent to the processing of his Data, as specified in the section containing information on the User’s rights in this privacy policy.
Personal Data processed: ZIP code, city, surname, Cookie, date of birth, Data communicated while using the service, Usage data, email, address, country, name, telephone number, profession, company name, gender, state and marital status.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
Storage Duration:
- _fbp: 3 months
Statistics
The services contained in this section allow the Data Controller to monitor and analyze traffic data and are used to keep track of User behaviour.
Google Analytics
Google Analytics is a web analytics service provided by Google LLC or by Google Ireland Limited, depending on how the Data Controller manages the processing of data, (“Google”). Google uses the Personal Data collected for the purpose of tracking and examining the use of this Website, compiling reports and sharing them with other services developed by Google.
Google may use the Personal Data to contextualize and personalize the ads of its advertising network.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
Storage Duration:
- AMP_TOKEN: 1 hour
- _ga: 2 years
- _gac*: 3 months
- _gat: 1 minute
- _gid: 1 day
Facebook Ads conversion tracking (Facebook pixel)
Facebook Ads conversion tracking (Facebook pixel) is a statistics service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on how the Data Controller manages data processing, which connects data from the Facebook advertising network with the actions performed within this Website. The Facebook pixel monitors conversions that can be attributed to Facebook, Instagram and Audience Network advertisements.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.
Storage Duration:
- _fbp: 3 months
- fr: 3 months
WordPress Stats (Automatic Inc.)
WordPress Stats is a statistics service provided by Automattic Inc.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
Storage Duration:
- tk_tc: session duration
Targeting and Advertising
This Website uses Trackers to deliver personalized commercial content based on User behavior and to manage, disseminate and track advertisements.
Commercial affiliation
This type of service allows this Website to display advertisements for products or services offered by third parties. The ads can be displayed both in the form of advertising links and in the form of banners in various graphic forms.
Clicks on the icon or banner published on this Website are tracked by the third party services listed below and are shared with this Website.
To find out what data is collected, please refer to the privacy policies of each service.
Rentalcars Affiliate Program
Rentalcars Affiliate Program is a commercial affiliation service provided by Rentalcars.com.
Personal Data processed: Cookies, Usage Data and Universally Unique Identifier (UUID).
Place of processing: Malta – Privacy Policy.
Advertising
This type of service allows the User Data to be used for commercial communication purposes. These communications are shown on this Website in the form of banners and other forms of advertising, also in relation to the interests of the User.
This does not mean that all Personal Data is used for this purpose. Data and conditions of use are set out below.
Some of the services listed below may use Tracking Tools to identify Users or they may use the behavioral retargeting technique, i.e. displaying personalized advertisements based on the User’s interests and behaviour, including those detected outside this Website. For more information on this, we suggest you check the privacy policies of the respective services.
Generally, services of this type offer the possibility of deactivating this tracking. In addition to any opt-out functions provided by any of the services listed in this document, the User can read more about how to opt out of interest-based advertising in the appropriate section “How to opt out of interest-based advertising” in this document. document.
Facebook Audience Network
Facebook Audience Network is an advertising service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on how the Owner manages the processing of data. For an understanding of the use of data by Facebook, please consult the legislation on Facebook data.
To allow the Facebook Audience Network to function, this Website may use certain identifiers for mobile devices (including Android Advertising ID or Advertising Identifier for OS) or technologies similar to cookies. Among the ways in which Audience Network proposes advertising messages to the User, there is also the use of the latter’s advertising preferences. The User can control the sharing of his advertising preferences within the Facebook Ad settings.
The User can opt-out from some functions of Audience Network targeting through the settings of his device. For example, you can change the advertising settings available for mobile devices, or follow the instructions applicable to the Audience Network that may be present in this privacy policy.
Personal Data processed: Cookies, Usage data and unique device identifiers for advertising (Google Advertiser ID or IDFA identifier, for example).
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
Facebook Lookalike Audience
Facebook Lookalike Audience is an advertising and behavioral targeting service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on how the Data Controller manages the processing of Data, which uses the Data collected through Facebook’s Custom Audience service to in order to show advertisements to Users with behavior similar to Users who are already in a Custom Audience list based on their previous use of this Website or their interaction with relevant content through Facebook applications and services.
Based on this Data, personalized ads will be shown to Users suggested by Facebook’s Lookalike Audience. Users can choose not to use Facebook cookies for ad personalization by visiting this opt-out page.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
Storage Duration:
- _fbp: 3 months
Remarketing and behavioral targeting
This type of service allows this Website and its partners to communicate, optimize and serve advertisements based on past use of this Website by the User.
This activity is facilitated by the tracking of Usage Data and by the use of Tracking Tools to collect information which is then transferred to the partners who manage the remarketing and behavioral targeting activities.
Some services offer a remarketing option based on email address lists.
In addition to the opt-out features offered by the services listed below, the User can opt-out by visiting the opt-out page of the Network Advertising Initiative.
Users may also choose not to participate in certain advertising features through the corresponding device configuration options, such as the mobile device advertising configuration options or the generic advertising configuration.
Facebook Remarketing
Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on how the Data Controller manages data processing, which connects the activity of this Website with the Facebook advertising network.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
Storage Duration:
- _fbp: 3 months
Facebook Custom Audience
Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on how the Owner manages the processing of Data, which connects the activity of this Website with the advertising network of Facebook. Users can choose not to use Facebook cookies for ad personalization by visiting this opt-out page.
Personal Data processed: Cookies and emails.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
Storage Duration:
- _fbp: 3 months
How to manage preferences and give or withdraw consent
There are various ways to manage preferences relating to Trackers and to give or withdraw consent, where necessary:
Users can manage Tracker preferences directly through their device settings – for example, they can prevent the use or storage of Trackers.
In addition, whenever the use of Trackers depends on consent, the User can give or withdraw this consent by setting their preferences in the cookie information or by updating these preferences via the tracking settings widget, if here I’m.
Thanks to specific browser or device functions, it is also possible to remove previously saved Trackers.
Other Trackers present in the browser’s local memory can be removed by deleting the browsing history.
As regards third-party Tracking Tools, Users can manage preferences and revoke consent by visiting the relevant opt-out link (if available), using the tools described in the third party’s privacy policy or by contacting it directly.
Locate the settings related to Trackers
Users can, for example, find information on how to manage Cookies in some of the most popular browsers at the following addresses:
Users can also manage some Trackers for mobile applications by disabling them through the appropriate device settings, such as the mobile advertising settings or general tracking settings (Users can consult the device settings to identify the relevant one).
How to opt out of interest-based advertising
Without prejudice to the foregoing, Users are informed of the possibility of using the information on YourOnlineChoices (EU), Network Advertising Initiative (USA) and Digital Advertising Alliance (USA), DAAC (Canada), DDAI (Japan) or other similar services. With these services it is possible to manage the tracking preferences of most of the advertising tools. The Owner therefore advises Users to use these resources in addition to the information provided in this document.
The Digital Advertising Alliance also makes available an application called AppChoices that helps Users control behavioral advertising on mobile applications.
Consequences of refusal of consent
Users are free to decide whether or not to give consent. However, note that Trackers allow this Website to provide a better experience and advanced features to Users (in line with the purposes outlined herein). Therefore, in the absence of the User’s consent, the Owner may not be able to provide the related functions.
Data Controller
Rentcar360.com
Via Ca’ dei Lunghi, 64
Borgo Maggiore
Repubblica di San Marino
Owner’s email address: info@rentcar360.com
Since the use of third-party Trackers on this Website cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. To obtain complete information, Users are kindly invited to consult the privacy policy of the respective third-party services listed in this document.
Given the objective complexity of identifying tracking technologies, Users are invited to contact the Owner should they wish to receive further information regarding the use of such technologies on this Website.
Last modified: December 21, 2022